E-commerce is a new term in the world of economics that appeared with the spread of the Internet in the early nineties of the twentieth century. However, some researchers indicated its existence from the seventies of the last century through electronic information exchange systems between industrial companies (Electronic Data Interchange -EDI).
In this topic I will explain the following points to you:
All these points are summarized in one thing, which isSell on an e-commerce marketplace is simple businesses that will make you rich in fast in 2020.
According to FEVAD, 45% of SMEs say that marketplaces are very important for their turnover. They represent between 11 to 20% of their sales. In 2018, online consumers spent, on average, € 2,420 on a marketplace.
Among the products most sold by this means, we find clothing in first place (58%) followed by cultural goods (50%), leisure (40%) and games (39%).
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| Simple Business to Make You Rich Fast |
These marketplaces offer indisputable opportunities for e-merchants in search of development. So how do you get started? Which marketplace to choose? How to optimize its presence on these platforms?
To get started in the marketplaces successfully, read our guide!
What is an e-commerce marketplace?
To start, let's take a look at the concept of marketplace. This term refers to a platform, owned by a large e-commerce company, which connects sellers and buyers. A marketplace allows the site that hosts it to expand its offering, attract new customers and develop its turnover.
For a monthly subscription and, sometimes, a commission, you can list your products on these platforms, in order to diversify your visibility. The marketplace acts as an intermediary between you and thousands of potential customers.
Among the most famous marketplaces, we can cite Amazon, Cdiscount, eBay and Fnac.
Why sell on a marketplace?
If you have an online store or are planning to open one soon, marketplaces represent a real business opportunity. You benefit from the visibility of a large brand to expand your market, which has many advantages, including:
Increased visibility
Amazon has over 200 million monthly visits. Fnac? Over 30 million visitors every month. What about eBay? 5 million monthly active buyers. Figures that make you dream, aren't they?
By integrating these platforms, you will benefit from their exponential traffic to increase your visibility, as well as that of your products.
Boosted turnover
Who says more visibility, says more sales! Your articles get exposed to millions of potential buyers, increasing your chances of conversion. Of course, you will have to stand out in the crowd and perfectly reference your products on customer requests.
As with your own online store, you will have to work on the titles and descriptions of your goods. You will also have to study the competition to offer preferential rates or play on delivery costs.
A better e-reputation
Marketplaces encourage customers to leave reviews after a purchase. These testimonials allow your business to rise in the results, while boosting your sales. A consumer will be more likely to buy from a brand whose reviews are overwhelmingly positive.
In addition, you will be able to reuse these comments on your e-commerce site, your social networks, your product sheets, etc. This strategy enhances your store and may lead undecided to give in to the purchase.
Diversified acquisition channels:
Your e-commerce is subject to the goodwill of Google. The slightest change in algorithm can cause you to lose places on the results pages. The Google Ads budget can also explode if your competition starts to outbid certain keywords. Your online store is therefore entirely dependent on these parameters to ensure its success ... However, this is not acceptable for its sustainability.
Diversifying your customer acquisition channels means you don't have to put all your eggs in one basket. If Google changes its policy, you can still count on sales in marketplaces, the time to bring your SEO strategy up to new standards!
Choosing the right marketplace:
There are a dozen or so market places in France. However, there is no need to register everywhere!
Our advice:
Choose marketplaces where your customers are located and which offer prices in line with your budget.
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